Q1 2024 Performance of Top Beauty Retail Apps on Android in Australia

In the first quarter of 2024, the Australian Android market for beauty retail applications saw varied user engagement and download trends, as reported by Sensor Tower. Here's a breakdown of how the top five apps performed.

MECCA - Beauty Shopping observed a fluctuating download trend, starting the quarter with approximately 1.6K downloads and peaking at 2.1K in the first week of March. The app's downloads dipped to around 1.3K by the end of the quarter.

SEPHORA - Beauty Shopping maintained a steady presence with downloads beginning at 1.2K and reaching a high of approximately 1.5K in early March. Weekly active users started strong at 5.9K and saw a peak of 6.5K mid-January, before closing the quarter with around 5.5K active users.

Adore Beauty | Shop Beauty Now experienced a surge in downloads in late January, with figures jumping from a few hundred to over 1K. This momentum was sustained with another spike to 1.1K downloads in the second week of March.

LOOKFANTASTIC -Beauty Shopping saw a significant download spike in late January, with numbers leaping from double to triple digits, peaking at 761 in the third week of February. Weekly active users also peaked in February with 2.4K users, which was the highest for the quarter.

Lush Fresh Handmade Cosmetics had a modest start to the quarter but downloads gradually increased, culminating in 374 by the last week of March. Active users similarly increased over the period, ending the quarter with a notable 326 active users.

The first quarter of 2024 brought varied performances among the top beauty retail apps on Android in Australia. While revenue figures were not reported, the download and active user trends provide a snapshot of the apps' engagement levels. For more insights into app performance, Sensor Tower offers in-depth data and analysis.